{Strand B: Curriculum}
SPECIFIC EXPECTATIONS
By the end of this course, students will:
B1.1 analyse the impact on the fashion industry of historical developments and social issues (e.g., economic conditions, class structure, gender roles, religious practices, environmental issues)
Teacher prompts: “What are the origins of cotton? How was the cultivation of cotton in the United States connected to slavery?” “What was the Silk Road? What impact did trade associated with this route have on fashion?”
B1.2 describe notable fashion innovations associated with various historical periods (e.g., ancient Egyptian, ancient Greek, ancient Roman, Byzantine, medieval, baroque), including innovations that continue to influence current Westernized fashions
Teacher prompts: “What is the origin of the term Empire waist? What current fashion items continue to draw on the Empire silhouette?” “In what ways were women’s dresses of the 1920s different from those earlier in the century? Which of the fashion innovations associated with the 1920s continue to influence fashion today?”
B1.3 analyse the importance to the fashion industry of key technological developments (e.g., the loom, the sewing machine, automation, mechanization)
Teacher prompts: “What effects did the devel opment of the sewing machine have on domestic and industrial sewing?” “What impact has military research had on the fashion industry?”
B2.1 analyse the influence on the fashion industry of brand marketing (e.g., celebrity endorsements and fashion lines, logos, cause marketing, testimonials)
Teacher prompts: “What impact does the diver sification of a designer’s product line have on consumers?” “What influence do celebrities have on the fashion industry? What fashion items have celebrities made popular?” “What marketing strategies are used by certain brands to sell their products as positional goods?”
B2.2 explain the contributions to the fashion industry of various Canadian and international designers (e.g., Dean and Dan Caten, Alfred Sung, D’Arcy Moses, John Fluevog, Linda Lundstrom, Vera Wang, Yves Saint Laurent, Coco Chanel, Hanae Mori, Ritu Kumar)
Teacher prompts: “In what ways have Canadian designers contributed to the global fashion industry?” “Who are your favourite designers? Why? What contribution have they made to fashion?”
B2.3 explain the influence of haute couture on the fashion industry (e.g., the influence of haute couture collections on current styles; the demand for copies, knock-offs; the diversification of fashion houses into ready-to-wear and mass production; the existence of fashion piracy)
Teacher prompt: “How do haute couture fash ions become widely available? What happens to the desirability of haute couture styles once they have become popular?”
B2.4 explain the influence on the fashion industry of the traditional fashion centres (e.g., Paris, Milan, London, Tokyo, New York City)
Teacher prompts: “Why are Milan and New York considered ‘traditional’ fashion centres?” “What designers and events are associated with Paris’s status as a fashion centre?”
B2.5 explain the influence on the fashion industry of emerging fashion centres (e.g., Los Angeles, Toronto, Dubai, Beijing)
Teacher prompts: “What factors account for Toronto’s status as an ‘emerging’ fashion centre?” “Why is Beijing more prominent in the fashion industry today than in the past?” “Why has there been a shift away from some of the traditional fashion centres? Do you think this trend will last?” “What cities could be among the next fashion centres? Why?”
